Miva, Inc. has officially launched Miva 10.12, a new version of its e-commerce platform designed to make life easier for online businesses. This update comes with a range of new tools and features that help e-commerce teams work faster, smarter, and more independently.
One of the biggest highlights of Miva 10.12 is the introduction of new infrastructure built for Vexture, an AI-powered search engine. Vexture is designed to understand what shoppers really want by analyzing their behavior and intent. This means more accurate search results, better product recommendations, and a smoother shopping experience.
Another great feature of the update is the ability for merchants to build and customize product pages—without needing a developer. This is a game-changer for smaller teams who want to make changes quickly and keep their site fresh and updated. It also includes a centralized control panel that makes it easier to manage all branding elements in one place.
Behind the scenes, Miva 10.12 comes with improved tools for managing operational tasks. It now offers better tracking and prioritization of background activities, which helps e-commerce stores run more efficiently—even during high-traffic times or sales events.
As the e-commerce world becomes more complex, Miva’s latest release is focused on solving real problems for modern businesses. By improving flexibility, performance, and ease of use, Miva 10.12 supports teams in delivering a more personalized and satisfying shopping experience.
Whether you’re running a small online store or managing a large retail site, this update could help boost your productivity and improve your customer experience—all without increasing your technical workload.
