MGID, a global advertising platform, has teamed up with Digiseg to offer a new, privacy-first way to target ads. This partnership brings Digiseg’s household-based audience segments to MGID’s native advertising platform, helping advertisers reach the right people—without using cookies or personal data.
With increasing privacy regulations around the world, advertisers are looking for new ways to connect with their audiences while respecting their privacy. This collaboration answers that need by using anonymous household data instead of individual tracking. As a result, brands can now deliver more relevant ads to users across devices and platforms, whether on mobile, desktop, or tablet.
The integration is available in key markets, including the United States, India, and several European countries. It allows advertisers to access detailed audience insights—like household size, income range, or lifestyle—without collecting personal information. This approach also ensures full compliance with privacy laws like GDPR and other emerging data protection standards.
For marketers, the real win is performance. By targeting based on household traits rather than individual behavior, campaigns can stay effective and privacy-compliant at the same time. It’s a smarter way to advertise, with better brand safety and audience accuracy.
This move reflects the industry’s growing shift toward ethical and sustainable digital advertising—where performance meets privacy.
