They are all over the web. From Instagram to Twitter, from Pinterest to Facebook, hashtags are an essential part of social media. However, one thing is being essential and the other is to use it porperly. There are so many people using it wrong that you see hashtags that don’t mahe sense at all (#dontmakesenseatall). Seriously?
Anyway, why should you care about hashtags? Done right, hashtags are a great way to increase your overall social media traffic. As an example, tweets with proper hashtags can generate as much as two times more engagement than tweets without them.
Now the key is using it right, right?