INVIDI Technologies Unveils INVIDI Fuse™: A Cost-Cutting Breakthrough for Targeted Ads on Live Internet TV
INVIDI Technologies has launched INVIDI Fuse™, a cutting-edge advertising solution designed to dramatically reduce the cost of delivering targeted ads for live, internet-delivered television. As streaming audiences grow—especially during major events—advertisers often face skyrocketing server expenses. INVIDI Fuse™ directly addresses this challenge with a smarter, more efficient approach to ad delivery.
A New Approach: Client-Side Manifest Manipulation (CSMM)
Unlike traditional server-side ad insertion (SSAI), which becomes more expensive as viewership increases, INVIDI Fuse™ relies on client-side manifest manipulation (CSMM). This innovative method keeps cloud delivery expenses flat, no matter how large the audience becomes. For brands and broadcasters managing high-traffic live events, this represents a significant leap in cost efficiency.
Key Advantages of INVIDI Fuse™
- Radical Cost Reduction: Advertisers avoid the rising server expenses tied to scaling.
- Unlimited Scalability: Perfect for large live events with millions of viewers.
- Operational Simplicity: Uses a single ad manifest, streamlining the entire process.
- Full Integration: Seamlessly enhances ad delivery alongside INVIDI’s existing ad-tech solutions.
Why This Matters for Modern Marketers
As digital advertising continues to shift toward personalization and precision targeting, controlling delivery costs is more important than ever. INVIDI Fuse™ empowers advertisers to deliver dynamic, targeted ads across a wide range of devices—without sacrificing performance or budget efficiency.
