Just like anything else, doing SEO requires not only knowledge of the best practices and techniques, but also effort and hard work. Yes, effort and hard work is a “standard” requirement with just about anything you do online to succeed. One of the things you need to have, when providing SEO services, or doing it your own, is a set of tools that will help you achieve a specific objective.
Before the privacy issue and other unknown reasons, there were a lot of free tools out there that helped you conduct your keyword and competition researches, without any problems. While there are still some great SEO tools available, sadly, most of them, in one way or another have some limitations.
Enter SEMrush. An advanced keyword and competitive research tool, that has been in my SEO tool arsenal for a very long time.
What is SEMrush?
In a nutshell, SEMrush is a professional software developed for search and marketing professionals, SEO enthusiasts, practitioners, and aspiring SEO Consultants. It provides the user with important SEO data, like how your site is doing in search engine rankings, discovering in the process keywords that you are ranking for and perhaps don’t even know about, and most importantly, it allows you to “spy” on your competitors, on a lot of factors, and on different search engines.