Innovid Expands Integration With LinkedIn to Power CTV Advertising

Published by Marketing Vogue
Updated: July 22, 2025

Innovid, a leading independent software platform for the creation, delivery, measurement, and optimization of digital advertising, has officially announced expanded support for LinkedIn Connected TV (CTV) Ads. As a trusted LinkedIn Marketing Partner for Campaign Management and Reporting & ROI, Innovid now enables marketers to seamlessly launch and manage LinkedIn CTV campaigns through its Social Ads Manager.

This powerful new integration allows advertisers to bring high-quality video ads directly to the largest screen in the home—Connected TV, helping brands increase visibility, engagement, and campaign effectiveness across premium video inventory.

Why This Matters for Marketers

This update marks a significant enhancement in the ongoing collaboration between Innovid and LinkedIn, reinforcing their shared goal: to help marketers reach the right audience, in the right environment, at the right time. With CTV advertising becoming a critical channel for brand storytelling, the ability to manage these campaigns alongside other digital channels in a single platform offers substantial advantages in efficiency and performance.

What’s New With LinkedIn CTV Ads

LinkedIn’s CTV ad format—now a standard offering in LinkedIn Campaign Manager—provides access to biddable video inventory from top-tier publishers. With this update:

• Advertisers can launch and manage CTV campaigns directly from Innovid.
• Real-time campaign insights and ROI reporting are now available through Innovid’s analytics suite.
• Integration supports cross-channel advertising, including display, social, video, and now, CTV.

Final Thoughts

CTV continues to transform how brands connect with consumers, and Innovid’s support for LinkedIn CTV advertising ensures marketers have the tools needed to stay competitive in a video-first digital world.