We all have grown fond of Google and its free tools that they provide. While it may be a controversial discussion, the fact is that there are many businesses saw opportunity within the digital realm, thanks to Google.
Google Analytics, a must tool for marketers has been around for a while. Many know how to use it properly and many don’t even know where to start. There are those that are somewhwat in the middle and those that although use it, do not you it to its full potential. Regardless of what category you fit in, Google’s latest course on how to make use of the Google Analytics tool should be of great interest to you.
Here’s an excerpt of the official launch:
We’re excited to help digital marketers become more data savvy through the Analytics Academy. Initially launched in October of last year, our first course attracted more than 145,000 students – and more than 30,000 finished the course and earned a certificate of completion.
That’s why today we’re excited to announce the launch of our next course in the Analytics Academy titled “Google Analytics Platform Principles.”
In this course we’ll dive deeper into the details of how the platform collects, transforms and organizes the data you see in Analytics. Understanding how these processes work is the first step to refining your implementation and uncovering more valuable insights about your business.
In this self-paced online course, you’ll learn about:
- the four components of the Analytics platform: collection, processing, configuration and reporting
- how Analytics collects the data you need across different devices
- how your data is transformed before you see it in your reports
- key concepts for customizing your Analytics data in useful ways
Welcome to Google Analytics Platform Principles
