If you’re marketing a product or service, there’s one thing you absolutely need to get right.
Your writing voice might not be that awesome. Your call to action might need some help. Your big idea might be … not so big.
But if you can get this one down, you’ll do all right. You may not thrive, but you’ll live to sell another day.
On the other hand, if you get it wrong, no amount of brilliant marketing can help you.
What is this terrifyingly important factor?
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