Marketing Vogue reports that Genius Sports has entered a powerful new partnership with iSpot, a leading TV and video measurement company. The goal? To help brands get better insights into how their video ads are performing—whether on traditional TV or popular streaming platforms.
As part of this collaboration, Genius Sports will integrate iSpot’s advanced analytics tools—specifically its Outcomes and Unified Measurement solutions—into its FANHub platform. These tools are designed to track how well video ads are doing in real-time, across different media types.
By combining their strengths, Genius Sports and iSpot aim to provide advertisers and sports brands with a clearer view of their return on investment (ROI). It also helps them understand audience engagement better—something that’s increasingly important in the competitive world of sports marketing.
This partnership is expected to deliver smarter data and more effective ad strategies, helping brands fine-tune their campaigns for better impact and visibility.
With the sports industry rapidly evolving, this move reflects a growing need for precise, cross-platform advertising insights that can shape better decisions and stronger connections with fans.
