G2 Launches New Performance Analytics Tools to Boost AI Search Visibility and Reduce Customer Churn
G2 has unveiled a new suite of Performance Analytics tools designed to help software vendors improve their AI search visibility, better understand buyer behavior, and proactively address customer churn.
At the core of these updates is G2 AI Insights, a powerful feature that integrates directly with CRM data. This enables go-to-market, sales, and marketing teams to gain deeper visibility into buyer intent, conversion performance, and engagement patterns, helping them make more data-driven decisions.
To further support customer retention, G2 has introduced Churn Threats, an alert system that notifies customer success teams when existing customers begin researching competing products on G2. These real-time insights allow businesses to deploy targeted retention strategies before churn occurs, strengthening long-term customer relationships.
In addition, G2 has rolled out two new tools—AI Custom Research and the AI Visibility Dashboard. These features give companies a clearer view of their market positioning, competitive standing, and performance across AI-driven search environments. By leveraging these insights, software vendors can refine their go-to-market strategies, improve product messaging, and align more closely with customer needs.
With these enhancements, G2 continues to empower B2B brands to stay competitive in an increasingly AI-driven software discovery landscape, turning customer intelligence into actionable growth opportunities.
