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Saturday, January 18

Why Most Publishers Struggle to Provide Accurate Intent Data

Content December 10, 2024

Are All “Walled Gardens” the Same? As Google continues to delay its phase-out of cookies…

Why Targeting Context and Quality in Lead Generation Outperforms Focusing on Higher Volumes at Lower Costs

Content November 30, 2024

Why Context and Quality in Lead Generation Matter More Than Cost and Volume Watching some…

Crafting Effective CTAs: Examples of What Works (and What Doesn’t)

Marketing Education November 27, 2024

In a previous part of this series, we covered strategies for crafting effective subject lines.…

Choosing the Right Content Mix for Lead Generation at Each Stage of the Buying Cycle

Content November 25, 2024

Choosing the Right Content Mix for Effective Lead Generation When it comes to lead generation,…

How to Tailor Lead Generation Content and Messaging to Align with Target Personas

Content November 23, 2024

How to Align Lead Gen Content and Messaging to Target Personas Creating target personas is…

Key Considerations When Choosing Content for a Lead Generation Campaign

Marketing Education November 22, 2024

Creating High-Quality Content for Your Lead Gen Campaign: A Practical Guide In today’s competitive market,…

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