BIScience Expands Ad Intelligence Capabilities for Connected TV in the U.S.
BIScience has officially launched its Ad Intelligence solution for Connected TV (CTV) in the United States, offering marketers deeper visibility into the fast-growing streaming advertising ecosystem. The new feature leverages a smart TV panel of over 2 million devices, combined with data from 7 million mobile and desktop streaming devices, to deliver real-time insights into CTV advertising activity.
With coverage across the top 40 U.S. Connected TV apps, this solution enables brands and advertisers to track ad trends, benchmark competitors, and refine campaign strategies across leading streaming platforms. Marketers can analyze ad placements, creative messaging, and performance patterns to better understand what resonates with audiences.
The platform also provides unified reporting across multiple media channels, helping marketing teams identify performance gaps and optimize cross-channel campaigns more effectively. By gaining a holistic view of CTV, mobile, and desktop advertising, brands can enhance messaging consistency and improve overall campaign ROI.
As Connected TV advertising continues to gain momentum in the U.S., BIScience’s expanded Ad Intelligence offering equips marketers with the data-driven insights needed to stay competitive in the evolving digital advertising landscape.
