Author: MV Editor

Finding and engaging a niche B2B audience can feel like trying to find a needle in a haystack—while blindfolded, and on a moving rollercoaster. It’s one of the toughest challenges in marketing. But don’t worry—there’s a creative way to make it easier: take a page from Hollywood. Hollywood is known for building characters and stories that connect with all kinds of people. By borrowing some of those storytelling tools, B2B marketers can better reach those hard-to-find prospects hiding in small, specific corners of the market. Let’s explore some creative and proven ways to do just that: 1. The Sherlock Holmes…

Yondr Group, the global hyperscale data centre developer, owner, and operator, has officially brought its second facility online at its flagship London campus in Slough. The newly commissioned data centre adds another 10MW of capacity, bringing the current live and operational capacity to 10MW out of the building’s total planned 30MW. This milestone marks a significant step in the phased development of Yondr’s 100MW campus in one of the world’s most densely interconnected data centre regions. “Our London campus is being delivered at pace and to a very high standard of reliability, resilience, and sustainability. It fulfils our commitment to…

Placements.io, a leading advertising operations management platform, has officially renewed its strategic partnership with ITV, the UK’s largest commercial television broadcaster. This continued collaboration underscores Placements.io’s growing role in transforming digital ad operations and supporting global media companies with scalable, data-driven solutions. As part of this renewed agreement, ITV will continue leveraging Placements.io’s powerful AdSalesOS platform, which is designed to streamline advertising operations across linear TV, digital, and advanced advertising channels. The platform enables ITV’s advertising sales teams to efficiently manage cross-platform ad campaigns, consolidate workflows, and gain real-time insights across their entire ad ecosystem. Empowering ITV’s Cross-Platform Ad Strategy…

Vimeo has officially launched Vimeo Streaming, a groundbreaking platform that empowers creators to build their own branded streaming services and apps with no coding experience required. This innovative service is designed to provide content creators with a powerful suite of tools to maximize monetization opportunities, gain deeper insights into their audiences, and protect their content with advanced Digital Rights Management (DRM). Unlocking New Opportunities for Creators Vimeo Streaming opens up a world of possibilities for creators, enabling them to take full control of their content and revenue streams. This service comes with enhanced monetization options, allowing creators to earn through…

N-able, Inc. has unveiled several exciting new additions to its Technology Alliance Program (TAP), further strengthening its cyber resiliency platform with a range of third-party integrations. These updates are specifically designed to support IT professionals as they navigate the growing complexity of modern IT environments and combat escalating cyber threats. By expanding its network of integrated solutions, N-able continues to empower businesses to enhance their IT operations, bolster security measures, and streamline day-to-day processes. Among the key integrations announced, Xurrent, an AI-powered IT service management platform, stands out as a powerful new addition. This platform leverages artificial intelligence to help…

As artificial intelligence (AI) rapidly evolves, IT leaders must adopt a strategic vision to seize AI opportunities while managing the challenges it brings. The big question: Are IT leaders prepared to address the challenges that AI presents? To unlock AI’s full potential, leadership must evolve. Simply approving technology purchases and hoping employees will figure out the best ways to use them is no longer sufficient. AI leadership requires active engagement and a comprehensive approach, with decision-making and actions impacting every part of the business. Here’s how IT leaders can thrive in the age of AI: 1. Develop a Strong AI…

Experts predict that by 2025, the world will need to create around 750 million apps, but the industry is facing a significant challenge—a shortage of approximately 4 million developers. This growing gap between demand and available talent is pushing businesses to find new ways to innovate faster and at scale. Traditional app development processes can be slow, costly, and require specialized expertise. This is where AI-powered low-code app development steps in as a game-changer. Low-code platforms, empowered by artificial intelligence, are rapidly transforming how businesses approach app development. These platforms allow developers, regardless of their skill level, to build sophisticated…

Financial services companies are increasingly turning to knowledge work automation as a key driver of their digital transformation initiatives. As the industry continues to evolve, these firms are seeking innovative solutions to streamline operations, reduce errors, and enhance overall efficiency. Knowledge work automation, which focuses on automating tasks related to information management and business processes, plays a pivotal role in helping financial institutions achieve these goals. By adopting a combination of strategic approaches—ranging from metadata architecture to document automation—financial services firms can modernize their operations and stay ahead of the competition. 1. Eliminating Information Chaos with Metadata Architecture and Customizable…

Your B2B lead generation campaigns are often delayed due to long planning, purchasing, and activation processes. But what’s the real cost of launching your campaigns late? The time spent out of market is draining your revenue potential. Understanding the Real Cost of Delay As the saying goes, “Time is money.” Delays in business processes can lead to missed opportunities and financial losses. If a lead generation campaign is delayed—even by just a few days—it could mean missed revenue. But can we calculate the cost of that delay? Absolutely! Here’s how you can estimate the opportunity cost of campaign delays: Let’s…

Despite global progress in Industry 4.0 adoption, a new study reveals that the DACH region (Germany, Austria, and Switzerland) is at risk of falling behind, with countries like China and the USA leading the charge. The study highlights significant hurdles faced by German-speaking countries, such as outdated legacy systems and a shortage of skilled workers, which are slowing their digital transformation efforts. Key Findings from the Industry 4.0 Barometer 2025 Study The Industry 4.0 Barometer 2025 study, conducted by MHP and Ludwig-Maximilians University Munich (LMU), provides an in-depth look at the progress of Industry 4.0 technologies worldwide. The study reveals…