Author: MV Editor

Many savvy marketers rely on a go-to playbook—a collection of demand generation tactics that have historically delivered results. However, over the past five years, it has become increasingly evident that traditional tactics are losing their effectiveness. Due to shifts in the macroeconomic landscape, changes in digitally-focused buying behavior, and evolving go-to-market (GTM) strategies, many CMOs are grappling with why their approaches are no longer achieving the success they once did. In this e-book, we’ll share insights from John Steinert (Marketing Vogue) and renowned industry leader Jon Miller. We’ll explore why the conventional go-to-market playbook is plateauing and how B2B marketing…

In a recent Partners GTM Survey, 73% of companies with a partner program reported that they rely on partners for over 25% of their revenue. However, partner marketing teams are often lean, managing the entire partner lifecycle. This creates significant pressure for partner marketers, who must juggle multiple priorities to enable partners in accelerating sales, building pipelines, and achieving revenue goals. As revenue targets for 2025 continue to rise, the challenges for partner marketers are more pronounced than ever. Recently, Marketing Vogue sat down with partner marketing leaders Pooja Golechha from Pegasystems and Tonya Vincent from CyberArk to discuss the…

It seems that Facebook is set to end 2013 with more options for businesses to advertise on the popular network. Reuters reported – (Reuters) – Facebook Inc will begin selling video ads later this week and plans to make an announcement on Tuesday, the Wall Street Journal reported, citing people familiar with the matter. The ads will play automatically in users’ news feeds and may help Facebook capture a share of the $66.4 billion that advertisers are expected to spend on U.S. television this year, the Journal said. More news about Facebook Video Ads: Leaked Facebook Video Ad Pitch Deck Reveals Plans…

You may be asking, what is this “smart content?” Fair enough and that is really in essence what a blog post should be about. The infographic below, goes through some interesting elements of what “smart content” should be. What’s interesting about this infographic is that it was talked about a while back, and is a visual representation of a blog post written by Robert Dempsey and created by Patricia Redsicker of WordViewEditing.com. So to show you that there are things that are fundamental and don’t change that much. Good example of “evergreen” content.

Link Building Outreach in a Skeptical World Outreach. It’s arguably the most important part of the link building process—and also the most grueling. Good personalized outreach is impossible to scale effectively, and it’s easy to fall into a rut. What should you be doing to maximize your success rate and to stand out from the crowd? In Rand`s Whiteboard Friday video, he offers up some methods of bartering value to earn genuine links, catching your target’s attention, and gives actionable advice on what exactly you need to include in your outreach correspondence.

Facebook has pretty much plateaued while Instagram is on the rise, says the message of a new infographic from Selfstartr (via Social Media Today). The infographic (below) lays out the case for Instagram over Facebook as a marketing channel, with some pretty compelling stats. 6% organic reach versus 100% – definitely worth a look.

These days, most of us have learned that spammy techniques aren’t the way to go, and we have a solid sense for the things we should be doing to rank higher, and ahead of our often spammier competitors. Sometimes, maddeningly, it just doesn’t work. In Rand’s Whiteboard Friday, he talks about five things that can infuriate SEOs with the best of intentions, why those problems exist, and what we can do about them.

These days, most of us have learned that spammy techniques aren’t the way to go, and we have a solid sense for the things we should be doing to rank higher, and ahead of our often spammier competitors. Sometimes, maddeningly, it just doesn’t work. In Rand’s Whiteboard Friday, he talks about five things that can infuriate SEOs with the best of intentions, why those problems exist, and what we can do about them.

With the advent of Google’s recent crackdown on link networks and link schemes, there has been little room for SEOs to properly build inbound links for better rankings. There are some real and good effective ways of building links for exposure and increased authority, but you should know that SEO goes a bit further than just links. The resources above can definitely get you started and following below are some recent videos from Google Webmaster help and other resources that you should get familiar with, in case you are using some of the tactics that are now being devalued. Should I…

Link building can absolutely help in your rankings, if done properly. Sometimes, you put in a lot of effort in your link buidling tactics (best practices) and yet nothing happens. No improvement in rankings whatsoever. Why? In Rand’s video below, he shows us four things we should look at in these cases, help us hone our link building skills and make the process more effective. Why the Links You’ve Built Aren’t Helping Your Page Rank Higher