Author: MV Editor

3 Key Lessons Learned from Using GenAI to Scale Content Marketing Generative AI (GenAI) is one of the most talked-about innovations in the marketing world, and it’s no surprise why. While it’s not entirely new, many businesses are still in the early stages of exploring how GenAI can support their marketing efforts and enhance customer engagement. According to recent research from Enterprise Strategy Group, over half of organizations are either considering, planning, or piloting GenAI solutions. At MarketingVogue, our marketing team has been actively investigating how GenAI can help address specific challenges, particularly in scaling our content engine to support…

Intent Data + Partner Marketing: Six Innovative Ways to Accelerate Pipeline Growth While many demand generation marketers have successfully adopted intent data to optimize campaign performance, integrating intent data into partner and channel marketing strategies has been more challenging. However, 8×8, a leading unified communications and contact center cloud provider, has cracked the code on how to leverage both account- and prospect-level intent data to supercharge partner-driven demand generation. We recently spoke with Dan Streeter, Channel Marketing Manager at 8×8, to learn about their approach. 8×8’s Path to Success The partner ecosystem is a key growth driver for 8×8, and…

Balancing GenAI and Human Touch in Sales Outreach In a world where email inboxes are overflowing and attention spans are limited, sales reps face a growing challenge to capture the interest of prospects through email outreach. A recent survey of over 600 global technology buyers revealed that 65% of buyers want vendors to truly understand their needs. This highlights the importance of timely, precise, and personalized communication. However, behind every well-crafted email lies a significant investment of time and effort to research and tailor the message. In this blog post, we’ll explore how generative AI (GenAI) can revolutionize sales outreach…

Leveraging Generative AI to Supercharge ABM for Sales Acceleration Account-based marketing (ABM) continues to be a top priority for B2B marketers, with research showing that ABM is significantly more effective than traditional lead generation methods in driving account engagement and converting leads into sales accepted leads (SAL). However, despite its effectiveness in engaging accounts, areas like average deal size, win rates, and deal velocity don’t seem to be improving at the same rate. This suggests that while ABM strategies are generating more activity, sales teams are not necessarily closing more deals. According to HubSpot, the average sales close rate remains…

As a marketing or sales professional, your ongoing responsibility to build and maintain trust with both current and prospective customers is never truly finished. In today’s noisy and competitive landscape, figuring out where to start can be daunting. Insights from our 2024 Media Consumption Study highlight key considerations for establishing trust with buyers. Vendor Loyalty is Weak Among Consumers To understand the significance of building and maintaining trust with potential and existing customers, we see that vendor loyalty is notably lacking. Our study shows that 46% of respondents have switched vendors for a product or service, indicating that retaining current…

Today’s technology buyers prefer to independently explore and evaluate solutions through peer reviews, webinars, in-person events, interactive trials, vendor content, and social media. This autonomy enables them to thoroughly investigate product features, understand functionalities, and assess value propositions at their own pace. While self-education tools and resources are beneficial, they cannot replace the deep knowledge and insights provided by experts. To implement a successful content strategy, it’s essential to meet buyers where they are researching and offer a variety of self-service research opportunities featuring expert-authored content. Buyers are discerning and can easily recognize content that lacks depth; they seek validated,…

Almost overnight, artificial intelligence has transitioned from the realm of science fiction into our business reality. While it may not yet resemble characters like Data from Star Trek or the androids imagined by Asimov, generative AI (GenAI) represents a significant shift in the status quo. As a seasoned marketing strategist who has closely collaborated with generative AI technology over the past year, I’ve observed Marketing Vogue’s evolution from experimenting with GenAI to realizing tangible business results. In this post, I’ll share our experiences and the best practices we’ve developed along the way. How Marketing Vogue’s Content Marketing Team is Using…

Technology buyers in our 2024 Media Consumption Study have shared their insights: they are increasingly turning to independent information sources for researching marketing solutions. But what other sources, aside from independent sites, rank high on the list of most engaged research resources for purchasing decisions? Here, we highlight the top sources where buyers are dedicating their time. These five sources should be prioritized in your distribution plan, as they are key places where potential buyers are likely to gather. We will also examine the types of content buyers depend on during their research process to inform your content strategy. Independent…

To thrive in the fast-paced realm of technology partnerships, partner marketers must be versatile and adaptable, much like “Swiss Army knives.” Unlike traditional marketers who can specialize in specific areas, partner marketers juggle a wide range of responsibilities—from joint go-to-market planning and messaging to content development, demand generation, budget management, and pipeline reporting. It often feels akin to the role of a CMO. So, what mindset and skills are essential for success as a Partner Marketing leader today? Anita Covelli, Director of Partner Marketing at Marketing Vogue, recently spoke with Partner Marketing leaders Tricia Jennett (Senior Director, Global Partner Marketing…

Imagine you’re an exceptional marketing leader who has achieved impressive results through strategic execution of your go-to-market (GTM) strategies. You’re working hard to enhance your brand’s presence in the market, and your pipeline is looking robust with deals sourced and influenced by marketing. You effectively communicate your department’s achievements to the board and throughout the organization. It seems like you have everything under control, and your demand generation engine is running smoothly. However, there’s a surprising statistic: the average CMO tenure in Fortune 500 companies is just 40 months, which is half that of the typical CEO. If everything appears…