Author: MV Editor

Navigating the Future: Three Key Trends Reshaping Partner Marketing in 2024 This blog is part of an ongoing series featuring the insights of partner marketing leaders from around the world. Each post highlights the challenges faced in the partner ecosystem and the valuable lessons drawn from years of experience. In the fast-paced world of marketing, staying on top of emerging trends is essential for success. Partner marketing, in particular, is undergoing significant transformations, driven by advancements in technology, shifts in partner and customer behavior, and an increased focus on influencer collaboration. Here, we’ll explore three exciting trends that are making…

2024: The Year of Autonomy, Product Differentiation, and Buyer Skepticism MarketingVogue & Enterprise Strategy Group 2024 Media Consumption Study | Global Insights To effectively engage technology buyers, B2B marketers need a deep understanding of the media channels buyers prioritize when evaluating their purchasing options, and the sources of information they trust throughout their buying journey. This is why, each year, MarketingVogue and Enterprise Strategy Group conduct a global study of over 600 technology buyers, providing valuable insights that can help you align your content strategy with their preferences. In this post, we’ll highlight six key takeaways from our 2024 Media…

The technology landscape is set to undergo significant transformation in 2024, driven by a variety of factors that will impact your current and future customers’ technology investments. For organizations like yours, it’s critical to stay ahead of these rapidly evolving macro trends to: To gain deeper insights into these shifts, MarketingVogue and Enterprise Strategy Group conducted a comprehensive study on media consumption in 2024. The findings highlighted key disruptors, ranging from cybersecurity risks like internal threat actors and Ransomware as a Service (RaaS), to growing concerns around IT skills shortages, expanding cloud adoption, hybrid workforce needs, and overall business growth.…

3 Key Lessons Learned from Using GenAI to Scale Content Marketing Generative AI (GenAI) is one of the most talked-about innovations in the marketing world, and it’s no surprise why. While it’s not entirely new, many businesses are still in the early stages of exploring how GenAI can support their marketing efforts and enhance customer engagement. According to recent research from Enterprise Strategy Group, over half of organizations are either considering, planning, or piloting GenAI solutions. At MarketingVogue, our marketing team has been actively investigating how GenAI can help address specific challenges, particularly in scaling our content engine to support…

Intent Data + Partner Marketing: Six Innovative Ways to Accelerate Pipeline Growth While many demand generation marketers have successfully adopted intent data to optimize campaign performance, integrating intent data into partner and channel marketing strategies has been more challenging. However, 8×8, a leading unified communications and contact center cloud provider, has cracked the code on how to leverage both account- and prospect-level intent data to supercharge partner-driven demand generation. We recently spoke with Dan Streeter, Channel Marketing Manager at 8×8, to learn about their approach. 8×8’s Path to Success The partner ecosystem is a key growth driver for 8×8, and…

Balancing GenAI and Human Touch in Sales Outreach In a world where email inboxes are overflowing and attention spans are limited, sales reps face a growing challenge to capture the interest of prospects through email outreach. A recent survey of over 600 global technology buyers revealed that 65% of buyers want vendors to truly understand their needs. This highlights the importance of timely, precise, and personalized communication. However, behind every well-crafted email lies a significant investment of time and effort to research and tailor the message. In this blog post, we’ll explore how generative AI (GenAI) can revolutionize sales outreach…

Leveraging Generative AI to Supercharge ABM for Sales Acceleration Account-based marketing (ABM) continues to be a top priority for B2B marketers, with research showing that ABM is significantly more effective than traditional lead generation methods in driving account engagement and converting leads into sales accepted leads (SAL). However, despite its effectiveness in engaging accounts, areas like average deal size, win rates, and deal velocity don’t seem to be improving at the same rate. This suggests that while ABM strategies are generating more activity, sales teams are not necessarily closing more deals. According to HubSpot, the average sales close rate remains…

As a marketing or sales professional, your ongoing responsibility to build and maintain trust with both current and prospective customers is never truly finished. In today’s noisy and competitive landscape, figuring out where to start can be daunting. Insights from our 2024 Media Consumption Study highlight key considerations for establishing trust with buyers. Vendor Loyalty is Weak Among Consumers To understand the significance of building and maintaining trust with potential and existing customers, we see that vendor loyalty is notably lacking. Our study shows that 46% of respondents have switched vendors for a product or service, indicating that retaining current…

Today’s technology buyers prefer to independently explore and evaluate solutions through peer reviews, webinars, in-person events, interactive trials, vendor content, and social media. This autonomy enables them to thoroughly investigate product features, understand functionalities, and assess value propositions at their own pace. While self-education tools and resources are beneficial, they cannot replace the deep knowledge and insights provided by experts. To implement a successful content strategy, it’s essential to meet buyers where they are researching and offer a variety of self-service research opportunities featuring expert-authored content. Buyers are discerning and can easily recognize content that lacks depth; they seek validated,…

Almost overnight, artificial intelligence has transitioned from the realm of science fiction into our business reality. While it may not yet resemble characters like Data from Star Trek or the androids imagined by Asimov, generative AI (GenAI) represents a significant shift in the status quo. As a seasoned marketing strategist who has closely collaborated with generative AI technology over the past year, I’ve observed Marketing Vogue’s evolution from experimenting with GenAI to realizing tangible business results. In this post, I’ll share our experiences and the best practices we’ve developed along the way. How Marketing Vogue’s Content Marketing Team is Using…