Author: MV Editor

Aligning Sales and Marketing: 3 Strategies for Better MarTech Adoption You might be thinking, “Not another blog about Marketing and Sales misalignment!” Yes, it’s a topic that’s been discussed endlessly, but the truth is, the problem is as pressing as ever. Misalignment between marketing and sales teams continues to be a major drain on efficiency and revenue. In fact, according to LinkedIn’s Art of Winning report, a staggering $1 trillion is lost each year due to this misalignment—and that’s not counting the countless hours wasted when teams aren’t on the same page. No wonder so many leaders in marketing and…

Welcome to the final post in our three-part blog series on boosting your email marketing efforts. In the first two parts, we covered how to craft eye-catching subject lines and compelling calls to action (CTAs). Now, we’re going to dive into strategies for creating email copy that truly engages your target audience – marketing professionals. As a copywriter specializing in email marketing, I work closely with this audience every day, and the tips I’m sharing come from my own experience as well as insights from my colleagues. But before we jump into those tips, let’s first understand the challenges of…

The Value of Independent Third-Party Content in Today’s Tech Buying Process Independent, third-party authored content is increasingly seen as the most valuable resource for tech buyers, according to MarketingVogue’s 2024 Media Consumption Study. In fact, 87% of buyers say that credible, unbiased sources are critical when researching and creating a shortlist of potential vendors. This demand for reliable, high-quality content is growing, especially as generative AI becomes more prevalent. Why Buyers Trust Independent Content Buyers today are relying more than ever on independent experts and analysts for trusted information. Analyst firms like Enterprise Strategy Group, IDC, Forrester, Gartner, and Omdia…

As B2B marketers, we all know that creating high-quality content takes significant time, effort, and resources. So, when your content doesn’t deliver the expected results, it can be frustrating—especially when you’re not sure why it missed the mark with your audience. In this post, we’ll take a step back and look at the entire content creation process—from idea generation to distribution—and identify five common obstacles that can prevent your content from achieving maximum ROI. We’ll also share practical solutions to help you overcome these challenges and drive better engagement. 1. You Don’t Have Enough Data or Insight About Your Audience…

Charting a Course to ROI: Navigating Intent Data Challenges Effectively When used correctly, intent data can be a game-changer, providing clear insights into potential customers’ needs as they move through the buyer’s journey. However, unlocking its full potential isn’t always easy. Marketing, sales, and RevOps leaders often face challenges in effectively implementing intent data. If you’re running into roadblocks, you’re not alone. A recent webinar featuring top intent data experts revealed some common obstacles that marketing and sales teams still struggle with today. From understanding the different types of intent data to consolidating them into a single, actionable strategy, there…

In today’s unpredictable economic environment, B2B technology Partner Marketers face mounting pressure to meet aggressive partner pipeline targets while proving ROI. Simply generating leads is no longer enough—effective follow-up is essential to engage top-of-funnel prospects and turn interest into real business opportunities. Recently, Partner Marketing leaders Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of Partner Marketing at Cloudflare), and Rachna Gupta (VP of Marketing at HashiCorp) sat down with Michael Latchford (GM & VP, Strategic Alliances & Partner Marketing Services) to discuss what works (and what doesn’t) in with- and through-partner demand generation. Here are…

Leveraging Technology, Training, and Intent to Maximize Sales Results In today’s fast-evolving B2B landscape, sales teams have access to a vast array of tools and technologies designed to boost efficiency and drive better results. However, with so many options available, it’s easy to get overwhelmed by the abundance of solutions on the market. The key to success lies in focusing on the right technologies that align with your goals, rather than accumulating tools without a clear strategy. Today’s buyers are more informed than ever before, thanks to easy access to information online. As a result, they expect highly personalized and…

Navigating the Future: Three Key Trends Reshaping Partner Marketing in 2024 This blog is part of an ongoing series featuring the insights of partner marketing leaders from around the world. Each post highlights the challenges faced in the partner ecosystem and the valuable lessons drawn from years of experience. In the fast-paced world of marketing, staying on top of emerging trends is essential for success. Partner marketing, in particular, is undergoing significant transformations, driven by advancements in technology, shifts in partner and customer behavior, and an increased focus on influencer collaboration. Here, we’ll explore three exciting trends that are making…

2024: The Year of Autonomy, Product Differentiation, and Buyer Skepticism MarketingVogue & Enterprise Strategy Group 2024 Media Consumption Study | Global Insights To effectively engage technology buyers, B2B marketers need a deep understanding of the media channels buyers prioritize when evaluating their purchasing options, and the sources of information they trust throughout their buying journey. This is why, each year, MarketingVogue and Enterprise Strategy Group conduct a global study of over 600 technology buyers, providing valuable insights that can help you align your content strategy with their preferences. In this post, we’ll highlight six key takeaways from our 2024 Media…

The technology landscape is set to undergo significant transformation in 2024, driven by a variety of factors that will impact your current and future customers’ technology investments. For organizations like yours, it’s critical to stay ahead of these rapidly evolving macro trends to: To gain deeper insights into these shifts, MarketingVogue and Enterprise Strategy Group conducted a comprehensive study on media consumption in 2024. The findings highlighted key disruptors, ranging from cybersecurity risks like internal threat actors and Ransomware as a Service (RaaS), to growing concerns around IT skills shortages, expanding cloud adoption, hybrid workforce needs, and overall business growth.…