Author: MV Editor

Crafting Attention-Grabbing Subject Lines: A Quick Guide In this series, we’re sharing practical tips to help you write copy that resonates with your audience – from engaging emails to e-books and beyond. When it comes to email marketing, the subject line is the first thing your readers see. If it doesn’t grab their attention, they won’t open your email, let alone click through to your offers or read your copy. Simply put: a weak subject line means your message might never get seen. Are you feeling the pressure to create subject lines that pop? Don’t worry! We’ve broken down the…

In a previous part of this series, we covered strategies for crafting effective subject lines. Now, let’s turn our focus to the call to action (CTA)—the final push that encourages your readers to take action and engage further with your content. Think of a CTA like the finale of the first act in a musical. The story has been building, and now we’re at the pivotal moment—if the finale is engaging enough, the audience will stick around for the next act. Similarly, your email copy has set up the story, and now the CTA is the last sentence. The question…

The Importance of High-Quality Content in Lead Gen Campaigns When it comes to lead generation, the quality of your content is far more important than its type, length, or mix. No matter who your target audience is or what market you’re in, high-quality content is the cornerstone of any successful campaign. You could have dozens of content pieces, but if they aren’t well-crafted, your audience will simply ignore them. But what exactly makes content “high-quality,” and how can you ensure your lead gen campaign is filled with content that resonates? Let’s dive into that now. What Do Your Prospects Want?…

Choosing the Right Content Mix for Effective Lead Generation When it comes to lead generation, it’s not about choosing one type of content over another—whether that’s white papers, webinars, or analyst reports from firms like Gartner. The key to success lies in a well-balanced mix of content across all stages of the buying cycle. As content marketers focused on B2B industries, we have direct insight into which types of content drive the best engagement in your market. We understand how your content mix compares to your competitors and can guide you toward creating campaigns that truly resonate with your audience.…

As 2024 planning intensifies, B2B tech partner marketing leaders are facing increasing pressure to generate pipeline and prove ROI despite lean teams, tight budgets, and shifting priorities. The partner ecosystem is becoming more complex, with a growing number of partner types and go-to-market motions. This complexity is further compounded by economic uncertainty and heightened scrutiny from leadership and investors. For partner marketing leaders, making smart, impactful investments that deliver measurable results has never been more crucial. To help you navigate these challenges and set your partner marketing strategy up for success in 2024, here are three key steps to take…

How to Align Lead Gen Content and Messaging to Target Personas Creating target personas is a key step in helping marketers craft content and messaging that truly resonates with the right audience—those who are most likely to benefit from and be interested in their solution. By understanding the specific needs and pain points of these personas, marketers can develop content that addresses their unique concerns, making lead generation more effective and efficient. What are Target Personas? Target personas are essentially detailed profiles of your ideal customers, based on factors like industry, role, company size, geography, and more. These personas represent…

Creating High-Quality Content for Your Lead Gen Campaign: A Practical Guide In today’s competitive market, content plays a crucial role in how buyers engage with vendors. According to MarketingVogue, 92% of buyers say they are more likely to engage with a vendor that has helped educate them on relevant topics or technologies. And that education hinges on providing high-quality content tailored to your audience’s needs. So, what exactly makes content “high-quality”? While there’s no one-size-fits-all answer, an effective lead gen strategy involves crafting content that appeals to different buyer preferences across format, length, and stage of the buying journey. It’s…

Guiding the IT Buying Journey: Key Strategies for Partner Marketers At BrightTALK’s event, Reach: Intent. Content. Demand., Michael Latchford, VP of Strategic Alliances & Partner Marketing at TechTarget, hosted a panel discussion on Guiding the IT Buying Journey: Strategies for Partner Marketing. The session featured insights from Laurie Mitchell (VP of Partner & International Marketing at Wasabi), Meaghan Moore (VP of Global Partner Marketing at ServiceNow), and Amy McNew (Director, North America Ecosystems Marketing at Palo Alto Networks). They shared valuable advice for B2B technology partner marketers, offering strategies to engage buyers effectively for joint partner solutions. Here are four…

4 Tips to Help Partner Marketers Leverage Generative AI: Insights from Dell Technologies’ Cheryl Cook A recent study by the Enterprise Strategy Group highlights that marketing is the top area where companies are applying generative AI (GenAI), with 35% of respondents already using it and 45% seeing future potential. But what does this mean for Partner Marketing in the B2B tech space, and how can marketing leaders capitalize on this transformative opportunity? Cheryl Cook, SVP of Global Partner Marketing at Dell Technologies and host of The Partner Connection podcast, is leading the charge. In a recent discussion with Michael Latchford,…

Many B2B organizations are starting to tap into the power of intent data to enhance their go-to-market strategies and reach buying teams in new, more effective ways. However, many businesses hit roadblocks during their intent adoption journey. These gaps can alienate key team members and lead to wasted resources as companies scramble to get back on track. To help you avoid these pitfalls, we turned to the experts at Marketing Vogue, who work closely with clients to ensure smooth intent adoption and help marketing and sales teams unlock the full potential of intent data. Here are four key strategies to…