Author: MV Editor

The B2B buying process is undergoing a seismic transformation. Today’s marketers are facing a new reality—where purchasing decisions are often made long before a sales conversation ever begins. In fact, a staggering 81% of B2B buyers select a vendor before speaking to a salesperson. In this environment, generating leads is no longer enough. Marketing teams are now charged with a broader mission: navigating complex buying committees, enabling confident decisions, and staying ahead of the growing influence of AI in the buyer’s journey. The message to marketers has never been more urgent or more clear: now is the time to evolve.…

LG Ad Solutions has announced a new partnership with Akkio aimed at revolutionizing how brands interact with automatic content recognition (ACR) data. By integrating Akkio’s advanced AI platform, the collaboration enables clients to process an impressive 1.45 terabytes of ACR data in just minutes—turning what was once a time-intensive and technically demanding process into a real-time, user-friendly experience. This partnership makes it possible for marketers to query and explore vast datasets through intuitive, conversational AI tools, eliminating the need for technical expertise or data science support. As a result, brands can quickly uncover insights into consumer behavior, campaign performance, and…

AI is revolutionizing the way sales and marketing teams operate. According to Marcio Arnecke, the recently appointed CMO of Apollo.io, “Apollo is transforming how sales teams discover, engage, and convert prospects through our comprehensive B2B data intelligence and advanced AI.” In this exclusive conversation with MarketingVogue, we explore how CMOs are using AI to drive exponential business growth. MarketingVogue: How is AI transforming marketing and sales today? Marcio Arnecke: AI is reshaping the marketing and sales landscape by enabling teams to work not just faster, but smarter. It allows for the prioritization of high-quality leads, scalable message personalization, and automated…

Amperity, known for its powerful AI-driven customer data cloud, has just launched a groundbreaking innovation: Chuck Data. This is the first AI agent designed specifically to handle customer data engineering tasks inside Databricks. What makes Chuck stand out? It’s built on Amperity’s deep expertise and uses patented identity resolution technology—refined over years and trained on billions of data points from over 400 major enterprise brands. This allows Chuck to understand data like a human expert, but with the speed and precision of AI. A Smarter Way to Work with Customer Data As businesses push for faster insights and results, data…

In the world of B2B marketing, getting leads is essential. But many marketers fall into a common trap—they focus too much on quantity instead of quality. Why? Because they’re chasing low costs and trying to meet targets like “cost per lead.” It may seem smart at first, but in the long run, this strategy can actually cost more. That’s what we call a false economy—saving money upfront but paying more later. Why Cheap Leads Can Be Expensive Here are two major ways low-cost leads can backfire: 1. More Dead Ends = Higher Costs Cheap leads often turn out to be…

A major milestone has just been achieved in space technology, bringing us one step closer to building data centres and solar power stations in orbit — all without human hands. In a joint project between the United Kingdom Atomic Energy Authority (UKAEA) and space innovation company Space Solar, robotic arms were successfully tested for assembling large structures in space. This trial, known as AlbaTRUSS, was conducted at the UKAEA RACE (Remote Applications in Challenging Environments) facility in Oxfordshire. These robotic systems are designed to automatically build giant frameworks — like those needed for solar farms and data centres — while…

Belkin, a well-known name in tech accessories, has officially entered the gaming space with a brand-new lineup designed especially for the Nintendo Switch 2. This marks an exciting move as the company expands its reach into the fast-growing gaming market. Under its new Future Ventures category, Belkin has introduced a range of smart, travel-friendly gaming accessories built to enhance the Nintendo Switch 2 experience. The collection includes essentials like charging cases, storage solutions, and tempered glass screen protectors—all designed with gamers’ everyday needs in mind. One of the standout products is the Nintendo Switch 2 Charging Case. This case comes…

Marketing Vogue reports that Genius Sports has entered a powerful new partnership with iSpot, a leading TV and video measurement company. The goal? To help brands get better insights into how their video ads are performing—whether on traditional TV or popular streaming platforms. As part of this collaboration, Genius Sports will integrate iSpot’s advanced analytics tools—specifically its Outcomes and Unified Measurement solutions—into its FANHub platform. These tools are designed to track how well video ads are doing in real-time, across different media types. By combining their strengths, Genius Sports and iSpot aim to provide advertisers and sports brands with a…

Ant International has officially launched the Alipay+ GenAI Cockpit—a powerful AI-as-a-Service platform built to streamline and upgrade the way FinTech companies deliver financial services. This innovative platform is designed to make core financial processes faster, smarter, and more reliable. With its advanced automation tools, the GenAI Cockpit helps financial firms handle everything from payments and customer onboarding to regulatory compliance and fraud detection with greater efficiency and accuracy. Built using real-world insights from Ant International’s successful business operations, this platform is tailored specifically for the unique needs of the FinTech industry. It brings together AI-driven workflows, smart task management, and…

Veylan has officially stepped out of stealth mode with an ambitious mission: to reshape the global advertising industry through the power of artificial intelligence. Their big innovation? The world’s first comprehensive, AI-native operating system built specifically for modern marketing needs. In today’s fast-paced digital world, advertising teams often rely on multiple tools and platforms to manage campaigns—making things complicated, slow, and inefficient. Veylan solves this by unifying all those scattered tools into one smart platform that runs the entire ad campaign lifecycle automatically. Using natural language processing (NLP) and advanced autonomous agents, the system allows marketers to focus more on…