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The Art and Science of Building Effective Partner Messaging This blog is part of a series where partner marketing executives from around the world share their experiences and insights on navigating the challenges of the partner ecosystem. When companies come together to form partnerships, the usual opening line in their agreements often goes something like this: The parties agree to collaborate, develop joint solutions, enable joint sales and marketing efforts, and help each other expand into new markets, creating opportunities for business growth and customer success. To make partnerships truly work, it’s essential for the involved companies to create joint…