Attentive, the industry-leading AI-powered mobile marketing platform, is partnering with Google to host an exclusive event that will dive into the future of mobile shopping and customer engagement through Rich Communication Services (RCS). The event aims to spotlight how RCS, combined with artificial intelligence, is set to redefine how brands connect with consumers through more personalized, interactive, and dynamic mobile messaging experiences.
Exploring the Evolution of Mobile Marketing
Set to take place in Mountain View, California, in 2025, this invite-only gathering will bring together over 70 senior executives and marketing leaders from top consumer brands—including household names like Skechers and Michaels. The event will focus on how RCS, an upgraded messaging protocol backed by major telecom providers and poised to become the global standard for mobile communication, can transform brand-to-consumer interactions.
With mobile shopping on the rise and traditional SMS marketing facing saturation, RCS offers a powerful solution for delivering rich media, branded messaging, and real-time engagement—all within the native messaging app on Android devices. Paired with Attentive’s cutting-edge AI capabilities, RCS enables brands to create more relevant, responsive, and data-driven marketing campaigns.
What to Expect at the Event
Building on the momentum of a successful event in New York City, this West Coast edition will feature:
- A fireside chat with thought leaders from Google and Attentive, exploring the future of mobile marketing and AI.
- Live product demos showcasing the power of RCS in real-world brand campaigns.
- Exclusive insights and case studies from top retail and e-commerce brands that are already seeing results from AI-powered RCS campaigns.
- Interactive discussions and networking among marketing executives from across industries, focused on the best practices and innovations driving mobile marketing success in 2025 and beyond.
Why This Matters for Brand Marketers
As consumer expectations continue to evolve, brands need to meet shoppers where they are—with messages that are timely, personalized, and visually compelling. RCS, with its ability to deliver rich, app-like experiences directly within text messages, is a game-changer. Combined with Attentive’s AI-driven personalization engine, marketers now have the tools to create powerful 1:1 mobile experiences that drive engagement, loyalty, and conversions.
This event is exclusively open to brand-side marketers, offering a rare opportunity to gain first-hand knowledge, ask questions, and shape the future of mobile marketing strategy.
Want to stay ahead of the mobile marketing curve?
Make sure to follow Attentive and Google for more updates on upcoming RCS and AI innovations that are transforming the customer journey in 2025.
