fullthrottle.ai® Integrates TuneIn to Expand Outcome-Driven Digital Audio Advertising

Marketing Vogue — fullthrottle.ai, a leading provider of first-party data media solutions and AdTech operating systems, has announced a new integration with TuneIn, a global leader in live audio streaming. The partnership is set to strengthen digital audio advertising by combining premium audio inventory with advanced identity resolution and attribution capabilities.

The integration allows advertisers to directly access TuneIn’s live and on-demand audio inventory through the fullthrottle.ai® platform. Brands can now manage campaign planning, activation, optimization, and measurement within a unified workflow that also includes connected TV (CTV), video, display advertising, and direct mail campaigns.

As digital audio consumption continues to rise across mobile devices, connected cars, smart speakers, and home entertainment systems, advertisers are increasingly focusing on audio marketing strategies that deliver measurable business outcomes. Through TuneIn’s extensive network of live sports, news, music, audiobooks, podcasts, and radio content, brands can engage audiences throughout the day in environments where traditional advertising channels may have limited reach.

The collaboration also enhances cross-channel marketing performance by enabling advertisers to connect listener engagement directly to customer journey insights and real-world outcomes. Leveraging fullthrottle.ai’s identity and attribution technology, marketers can gain improved visibility into campaign effectiveness and audience behavior across multiple touchpoints.

“Marketers are looking for ways to simplify execution while improving accountability across channels,” said Amol Waishampayan, co-founder at fullthrottle.ai®. “Bringing TuneIn into our platform gives advertisers a more direct way to activate premium audio and connect those efforts to real performance.”

Chris Lane, Vice President of National Sales at TuneIn, highlighted the growing importance of connected listening experiences for advertisers. He noted that TuneIn’s reach across in-car, mobile, and connected environments helps brands maintain audience engagement wherever consumers are listening.

The partnership further expands fullthrottle.ai’s audio advertising capabilities by incorporating premium live and always-on listening environments into its growing AdTech ecosystem. With increasing demand for data-driven marketing and measurable advertising ROI, the integration positions both companies to deliver scalable and performance-focused audio solutions for modern marketers.

Why This Partnership Matters for Advertisers

• Access to premium live and on-demand audio inventory
• Unified campaign management across audio, CTV, display, video, and direct mail
• Enhanced audience targeting using first-party data
• Improved attribution and cross-channel measurement
• Greater visibility into campaign performance and customer engagement

As brands continue shifting toward omnichannel advertising strategies, partnerships like this reflect the evolving role of digital audio in delivering personalized, measurable, and outcome-driven marketing campaigns.