Trellist and Twentify Launch AI-Powered Qualitative Research Platform ‘Quals.ai’ in Exclusive U.S. Partnership
Trellist, Inc. (Trellist® Marketing and Technology) has announced an exclusive partnership with Twentify, the creator of Quals.ai, to bring its advanced AI-driven qualitative research platform to the United States. The collaboration will operate under the Trellist® | Quals.ai brand, marking a significant step forward in transforming how organizations conduct qualitative research at scale.
Revolutionizing Qualitative Research with AI
Quals.ai is a next-generation research platform that enables businesses to conduct AI-powered qualitative interviews through both text and voice interactions with real participants. Designed for speed and efficiency, the platform delivers actionable insights within hours instead of weeks, dramatically reducing traditional research timelines.
With support for over 100 languages, Quals.ai empowers global organizations to run large-scale studies across diverse markets without logistical complexity.
Scalable Insights for B2B and B2C Organizations
The Trellist | Quals.ai solution caters to both B2B and B2C companies, offering versatile applications across industries. Key use cases include:
- Consumer behavior research
- Voice of Customer (VoC) programs
- Employee sentiment analysis
- Product development insights
- Brand perception studies
By capturing deep qualitative responses, organizations can better understand customer motivations, emotions, and decision drivers, enabling smarter strategies across marketing, HR, product, and operations.
Making Qualitative Research More Accessible
Thomas Atadan, VP of New Business, Product, and Solutions at Trellist Marketing and Technology, emphasized the platform’s impact:
“We’re empowering organizations to transform how they approach qualitative research. With Quals.ai delivering results at a fraction of traditional costs, businesses that were previously priced out can now access high-quality insights. Getting results in just a few hours is truly unprecedented.”
Strategic Support and Agency Expansion
As the exclusive U.S. partner, Trellist provides end-to-end support, including:
- Research strategy development
- Study design and execution
- Platform implementation and scaling
Additionally, Trellist is expanding its agency partnership program, enabling partner agencies to integrate AI-driven qualitative research into their service offerings. This initiative will help extend the reach of Quals.ai while empowering agencies to deliver deeper insights to their clients.
The Future of AI-Driven Market Research
The partnership between Trellist and Twentify highlights a growing shift toward AI-powered market research solutions that are faster, more scalable, and cost-effective. With Quals.ai, organizations can now unlock real-time qualitative insights and make data-driven decisions with greater confidence.
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