Expandi Limited Acquires Kompass to Create Europe’s Largest B2B Marketing and Data Platform
Expandi Limited has officially announced the acquisition of 100% of Kompass in a transformational deal that positions the combined entity as the largest independent European provider of B2B data, marketing technology, media, and services. The move marks a major step toward building a strong European alternative in a B2B market traditionally dominated by US-based technology giants.
With this strategic acquisition, the newly combined group will bring together over 250 employees across eight countries, creating a powerful ecosystem capable of delivering end-to-end B2B marketing and sales solutions for companies targeting business customers across six continents.
Leadership and Organizational Changes
Following the acquisition, Raffaele Apostoliti, CEO of Expandi Limited, will also take on the role of CEO at Kompass. Meanwhile, the current CEO of Kompass will transition to the role of Strategic Advisor, ensuring continuity and providing guidance during the integration phase.
Additionally, all existing Kompass shareholders will become shareholders of Expandi, signaling strong support for the long-term vision of creating a European champion in the B2B technology and marketing sector.
A New European Leader in B2B AdTech, MarTech, and Media
The merger of Expandi and Kompass brings together two highly complementary platforms, combining data intelligence, media reach, and marketing technology.
What Kompass Brings to the Group
Kompass contributes several powerful assets, including:
- A global database of over 70 million companies, offering extensive firmographic intelligence
- Easybusiness, an AI-powered prospecting platform designed to identify high-value business opportunities
- A global network of 20+ international distributors, ensuring strong local presence worldwide
- Kompass.com, localized in 25 languages, and one of the most visited B2B websites globally
- Europe’s largest B2B marketplace, attracting over 4 million monthly visitors and enabling advertisers to reach buyers in 50+ countries
What Expandi Adds to the Platform
Expandi strengthens the combined group with its advanced B2B marketing technology and campaign execution capabilities, including:
- Award-winning AdTech and MarTech platforms recognized by leading global industry analysts
- Expertise in running data-driven, multi-channel B2B marketing campaigns
- Strong capabilities in intent data, digital media activation, and marketing automation
Together, the companies will create Europe’s most comprehensive B2B information and marketing activation platform, combining proprietary data, media distribution, and advanced marketing technology.
Supporting Global Trade and Export-Focused Businesses
A key focus of the new group will be helping importers and exporters navigate evolving global trade challenges.
With increasing trade barriers and complex international markets, businesses will be able to leverage the combined Expandi–Kompass platform to:
- Discover new global buyers
- Promote products internationally
- Expand into new export markets
- Launch targeted B2B marketing campaigns worldwide
From Strategic Partnership to Full Integration
Expandi and Kompass initially formed a strategic alliance in May 2025. Over the past nine months, the partnership has already delivered several joint innovations.
Key Initiatives Developed Together
Unified B2B Data Stack
A combined data infrastructure merging:
- Kompass’s firmographic database and AI-powered search intelligence
- Expandi’s behavioral media signals and marketing data
Integrated Platforms
The integration of Kompass.com with B2BStars.com, enabling businesses to move seamlessly from company discovery to campaign activation.
AI-Powered B2B Marketing Solutions
The partnership has also introduced several AI-driven marketing and sales tools, including:
Purchase Intent Intelligence
A new solution combining:
- Media-based behavioral signals from Expandi
- Search-driven intent data from Kompass
This helps businesses identify companies actively researching or planning purchases.
AI-Powered Activity Classification
Advanced AI segmentation that goes beyond traditional industry codes to deliver more precise B2B targeting.
KSales – AI Market Intelligence Tool
An AI-powered product allowing users to:
- Explore international markets
- Identify high-value prospects
- Generate insights using natural language queries
Expandi–Kompass: Strategic Benefits for B2B Marketers
By combining Kompass’s global business database with Expandi’s marketing technology platforms, companies will gain access to a unified ecosystem delivering:
1. A Single Global Partner
Organizations can access data, strategy, media, technology, and marketing services across EMEA, the Americas, and APAC.
2. Better Mid-Market Coverage
The platform provides improved access to mid-market and long-tail companies, segments often underserved by US-based providers.
3. Stronger Data Sovereignty for Europe
European clients benefit from data infrastructure and compliance standards rooted in Europe, addressing growing concerns about data sovereignty.
4. Faster Go-To-Market
Businesses can move quickly from:
Customer discovery → campaign launch → ROI measurement
within a single integrated platform.
Leadership Perspectives on the Acquisition
Raffaele Apostoliti, CEO of Expandi Limited
According to Apostoliti, the acquisition represents more than scale.
“This acquisition is about giving B2B marketers and export-oriented companies a single partner that can support them end-to-end—from data and insights to media activation and measurable business outcomes.
B2B marketplaces are becoming essential components of the modern marketing mix, and Expandi and Kompass will help companies ‘find and be found’ using increasingly powerful AI capabilities.”
Patrick Coupier, CEO of Kompass
Patrick Coupier emphasized how the partnership strengthens Kompass’s mission.
“Kompass has always focused on helping companies discover new customers and expand internationally. Joining forces with Expandi is the natural next step.
Our clients will continue benefiting from our trusted global database and AI-driven search tools, while gaining access to powerful new digital media and intent data capabilities.”
Industry Perspective
Mohamed Alaa Saayed, VP and Fellow – Digital Content Services at Frost & Sullivan, described the acquisition as a significant development for the European B2B ecosystem.
“By combining Kompass’s trusted company intelligence with Expandi’s AI-driven marketing platforms, the new group is creating a rare end-to-end B2B engagement platform.
As B2B marketplaces and data-driven media converge, Expandi–Kompass is well positioned to lead this shift—especially for mid-market and export-driven companies.”
The Future of B2B Marketing in Europe
The Expandi–Kompass integration signals a major shift in the European B2B marketing technology landscape.
In the coming months, the group plans to introduce additional AI-powered marketing products, designed to transform how companies:
- Discover audiences
- Identify purchase intent
- Launch targeted campaigns
- Measure marketing performance
As artificial intelligence continues to reshape marketing strategies, the combined platform aims to become a central hub for B2B growth, international trade, and digital marketing innovation.
