Semify Acquires Dragon Metrics to Strengthen Global AI Optimization and International SEO Capabilities
Rochester, NY — Semify, a leading white-label digital marketing software platform specializing in SEO, PPC, Paid Social, and AI Optimization (AIO), has announced its acquisition of Dragon Metrics, a globally recognized SEO, AI, and PPC reporting platform headquartered in Hong Kong. This strategic move marks a significant expansion of Semify’s international reporting capabilities and accelerates the company’s global AI optimization roadmap.
Expanding Global Footprint with a Premier International SEO Platform
Founded in 2011 by Simon Lesser and Richard Mabey, Dragon Metrics has earned a reputation as one of the most advanced international SEO platforms on the market. In addition to Google and AI-driven reporting tools, it offers comprehensive support for major non-Google search engines across China, Korea, Japan, and additional emerging markets.
Today, Dragon Metrics serves multinational brands and global agencies across 50+ countries, making it a powerful complement to Semify’s expanding digital marketing ecosystem.
Semify CEO Highlights the Future of AI-Driven Optimization
“This acquisition represents a pivotal moment in our evolution toward comprehensive AI optimization services with best-in-class reporting software,” said Patrick Briggs, CEO of Semify. “Dragon Metrics brings world-class reporting technology and unmatched international SEO expertise. Simon’s vision aligns perfectly with our AIO strategy, and bringing him onboard as Chief Product Officer will accelerate our service and software development.”
As part of the acquisition, Simon Lesser will join Semify as Chief Product Officer, where he will guide the company’s AI optimization and global product strategy. Dragon Metrics’ engineering team will merge with Semify’s development team under CTO Brian Sappey.
A Stronger Platform for Agencies and Digital Marketing Teams
“Joining forces with Semify allows us to take Dragon Metrics to the next level by combining our international reporting expertise with Semify’s proven white-label fulfillment model,” said Simon Lesser. “Our clients will now have access to full-service digital marketing execution, while Semify partners gain enterprise-level reporting capabilities that rival any platform in the industry.”
For Semify Resellers, the integration brings immediate benefits, including:
- Enhanced reporting powered by Dragon Metrics
- Improved keyword research and content optimization tools
- Access to international search engine data
- Consolidation of multiple SEO tools into one platform
Over time, Dragon Metrics reporting and AI features will be seamlessly integrated into Semify’s existing software.
What This Means for Current Dragon Metrics Users
Dragon Metrics will continue operating as its own standalone brand. However, the platform will gain:
- Additional engineering resources
- New AI optimization capabilities
- Optional white-label fulfillment services (limited to approved agency clients under Semify’s Reseller model)
This ensures continuity for existing Dragon Metrics customers while enhancing the platform’s long-term development.
A Landmark Move for the Future of AI-Driven Search Marketing
“This acquisition illustrates the convergence we’re seeing between advanced SEO, PPC, social advertising, and AI-powered reporting,” said Richard Mabey, Co-founder of Dragon Metrics. “Together, Dragon Metrics’ global capabilities and Semify’s AIO and SEO expertise create a uniquely powerful platform.”
With search marketing rapidly evolving toward AI-driven search experiences, Semify has been pioneering the AIO (AI Optimization) methodology. Dragon Metrics’ AI Overview (AIO) tracking and global data capabilities will significantly boost Semify’s ability to deliver AI-powered optimization services worldwide.
