The Channel Marketing Association Launches ChannelGTM.ai, Powered by Structured’s AI Technology
November 2025 — MarketingVogue.com
The Channel Marketing Association (CMA) has officially launched ChannelGTM.ai, an innovative AI-driven platform designed to help vendor-side channel professionals streamline their go-to-market (GTM) planning, strategy, and insights.
Developed in partnership with Structured and implemented by channelWise, ChannelGTM.ai leverages Structured’s enterprise-grade AI technology to empower channel leaders with context-rich insights and smarter decision-making. This powerful solution enables teams to transform complex channel strategies into clear, actionable plans — helping organizations move faster, adapt quicker, and drive measurable growth.
Smarter Channel Strategy with AI
ChannelGTM.ai was purpose-built for channel marketing professionals, offering tailored tools that answer real business questions with data-driven intelligence. By bridging human expertise with AI, the platform simplifies GTM strategy development and enhances collaboration across vendor-side teams.
“I am excited to see the CMA supporting their members with our technology, which is a strategic application of Structured’s AI-first platform,” said Daniel Nissan, Founder & CEO of Structured. “CMA is equipping their members to better understand and activate proven channel strategies through an AI solution tailored to their real-world needs.”
Why ChannelGTM.ai Matters
In today’s competitive B2B landscape, agility and insight are everything. With ChannelGTM.ai, channel professionals can:
- Build and refine data-informed GTM strategies
- Gain instant, contextual insights using AI
- Accelerate decision-making and improve channel performance
- Turn complex strategy into tangible, actionable outcomes
This marks a significant step forward in how channel marketers use artificial intelligence to optimize partner programs, boost sales enablement, and drive revenue growth.
