Archetype, Nectar & Outcast Launch AI Visibility Solution to Help Brands Win in LLM Search
As AI revolutionizes how users discover products and services, a new challenge is emerging for modern marketers: how to stay visible in AI-generated search results. To address this, Archetype, Nectar, and Outcast—three leading agencies from Marker Collective—have joined forces to launch a cutting-edge AI Visibility Offering.
This innovative solution is designed to help brands track, optimize, and amplify their presence across large language models (LLMs) and AI-powered search engines like ChatGPT, Perplexity, Google AI, and more.
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Why AI Visibility Is Now a Top Priority for Brands
As artificial intelligence reshapes how people search for information, it’s becoming clear that traditional SEO isn’t enough.
- Traffic to U.S. retail sites from AI chat tools surged 1,200% in the last year.
- 1 in 4 users now prefer ChatGPT over Google for search.
- AI-generated answers are fluid—with half of all citations disappearing in just 30 days.
Unlike traditional search engine rankings, AI search results are dynamic, non-transparent, and heavily influenced by citations. That makes AI Visibility a critical area for CMOs and brand leaders who want to maintain brand credibility, authority, and discoverability in a rapidly shifting digital environment.
Introducing the AI Visibility Offering: What Brands Can Achieve
The AI Visibility program developed by Archetype, Nectar, and Outcast is already producing tangible results:
- 3x increase in ChatGPT visibility for a global tech brand.
- Expansion of a sustainability narrative across 41 markets for a major consumer brand.
This offering is powered by two proprietary tools:
- Delve – a brand insight engine that maps and prioritizes influential citations.
- Profound – a next-gen marketing platform that helps brands shape how AI describes them.
Together, these platforms empower brands to audit, execute, and track their visibility in the AI ecosystem.
Core Features of the AI Visibility Offering
Here’s how the new offering helps brands take control of their AI search presence:
✅ Visibility Audits
Benchmark what ChatGPT, Perplexity, Google AI, Microsoft Copilot, Meta AI, Grok, and DeepSeek say about your brand—versus competitors.
✅ Authority Mapping
Use Delve to identify which sources and domains influence AI answers the most, including media coverage, forums, and expert content.
✅ Multichannel Strategy
Deploy earned media, owned content, and PR campaigns to boost your presence and authority in key AI platforms.
✅ Execution & Monitoring
Ongoing tracking of citations and answer strength across multiple LLMs.
✅ Measurement & Reporting
Track citation changes, media coverage performance, and quantify visibility gains in LLMs with detailed reporting dashboards.
Why It Matters for Modern Marketers
“We’re in a new era where AI is rewriting how people find information and how brands earn trust,” said Andrew Wyatt, Chief Product Officer at Marker Collective.
“Boards and CMOs aren’t just asking about media coverage anymore—they want to know how their brand shows up in AI answers that drive real decisions. With Archetype, Nectar, Outcast, Profound, and Delve working together, we’re giving brands the visibility intelligence and strategic execution they need to thrive.”
Get Started: Make Your Brand Visible in AI-Powered Search
If your brand isn’t showing up in AI-generated answers, you’re already falling behind.
The AI Visibility solution gives you the power to:
- Control how AI describes your brand
- Improve visibility across top AI platforms
- Gain a competitive edge in an AI-first world
