You may be asking, what is this “smart content?” Fair enough and that is really in essence what a blog post should be about. The infographic below, goes through some interesting elements of what “smart content” should be.
What’s interesting about this infographic is that it was talked about a while back, and is a visual representation of a blog post written by Robert Dempsey and created by Patricia Redsicker of WordViewEditing.com. So to show you that there are things that are fundamental and don’t change that much. Good example of “evergreen” content.
